Omni-channel has been the dominant business challenge across the retail ecosystem for many years now, but as we turn the corner into 2017, RSR finds that
for many ecosystem participants, omni-channel is becoming a matter of course – shifting from a specific strategy to something that drives the entire
business. The industry needs to move beyond omnichannel – and quite frankly – toward however the customer wants to shop. Thus, companies are
growing more and more concerned about consumer behavior overall, especially within the context of an uncertain economy.

Read this report to learn:

• Differences in priorities among retailers, manufacturers, distributors, and LSP’s
• The external business drivers shaping these companies’ strategies – and how they are changing
• How omnichannel is shifting, and how that impacts priorities within the ecosystem