Open Survey: Omni-channel: Profitable Customer Engagement
Retailers have long been worried about creating more, deeper, and lasting customer engagement. But as they create more channels to serve consumers, they also create more complexities on how to fulfill their customers’ demands. Is omni-channel fulfillment actually profitable? Are customer needs being met in the most efficient ways possible?
This survey will assess retailers’ omni-channel profitable order strategies, along with the opportunities they see and the challenges they face as they work to create seamless omni-channel engagement. The survey should take about 10 minutes to complete, and is completely anonymous — answers will only be used in aggregate. If you would like an advance copy of the resulting report, there is a place for you to leave an email address at the end of the survey.