Even though the majority of consumers’ paths to purchase begin online, most retail sales still conclude in stores in 2024. But without significant effort by retailers to improve the in-store shopping experience, this won’t be a given much longer.

Technology has permeated virtually every corner of modern living – except for stores. For consumers, retail stores have become one of the last tech-free zones they encounter.

As a result, we surveyed over 100 US-based retailers to uncover the challenges – and their plans – to bring stores up to speed. At the same time, we surveyed over 1,000 US-based shoppers to gain a true prospective of how that effort is progressing.

Download now to discover our findings. Download is free to everyone.