Expenditures for in-store technology remain consistent despite economic conditions. The reason for this becomes quickly apparent when we look at the following: more than 2/3 of retailers have reduced their payroll budgets due to economic conditions, and 40% have decreased those payrolls by an amount greater than their changes in sales. It is virtually impossible to either improve the customer experience or improve efficiencies further without the use of technology.

Walking the Razor’s Edge: Managing the Store Experience in an Economic Singularity analyzes the technologies retailers are investing in to support their business strategies and focuses on how retailers are navigating their way through the current downturn as they set the table for the coming recovery.