Unprepared: Retailers Under-Estimate Digital Transformation
Digital has commoditized the process of “acquiring products.” Retailers need to redefine what retail actually is. And they need a framework for managing
digital’s contribution to how to redefine retail.
These are the key messages delivered by Nikki Baird at a breakfast event hosted by Salesforce Commerce Cloud in San Francisco in August 2017. The slides
are available here for downloading.
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