Consumers are placing new, omni-channel driven demands on the retail ecosystem for faster deliveries, with tighter delivery time windows and value added services. Those same shoppers have many more buying choices than ever before, and will not hesitate to switch if they are dissatisfied in any way with proposed delivery options. To find out what impact this is having, we embarked on this study in conjunction with DC Velocity, Supply Chain Insights, and Descartes. We surveyed retailers, distributors and manufacturers, and logistics providers to gain their perspectives on the situation.