Retailers have been along for a rough ride over the last seven years, and nowhere has this been reflected more strongly than in their price strategies. Between the rise of smartphones and transparency, the economic downturn, and a certain amount of promotional fever, retailers have had to assimilate a lot of change in a short amount of time. In this, our 7th annual benchmark on the state of Pricing in Retail, we examine how well retailers are responding to their pricing challenges, and which new challenges loom ahead.