RSR set out to quantify the effects the outbreak of this virus is having on US-based shoppers – and their shopping behaviors – in the final days of March 2020, conducting a survey of nearly 1,200 American consumers ages 18 and up. The results clearly indicate that even at a time when the vast majority of US inhabitants are not infected, their sense of responsibility to stop the unwitting spread of the disease is keeping them at home – causing their shopping behaviors to be drastically affected.

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