Reducing lag time to action has become Retail’s Holy Grail. Customer tastes, needs and wants change frequently, and social networks have created a transparent world where price has been replaced by value-to-the-customer as a key sales driver. Based on our research findings, RSR believes that consumer demand for new outcomes must be supported by true real-time Business intelligence (BI) capabilities. The goal of this year’s study was to determine the extent to which retailers have developed and implemented roadmaps to reduce their lag time to action through the use of BI, discover how BI is impacting processes and also how new processes are impacting the usage of BI. Finally, we wanted to qualify the impact of ubiquitous mobility on BI usage and value.