Originally sponsored by Microsoft, this report details how retail winners view successful in-store interactions. They overwhelmingly believe their primary opportunity to improve customer satisfaction is to empower and enable store employees using technology. These retailers’ perceived second greatest opportunity for improving the in-store experience is to allow customers to take care of themselves in the store with self-service technologies.

Learn how these retailers overcome the dilemmas of cost and distraction to implement extended touch points in the store, presents a five-step program to enable customer-centricity in the store and lists the most effective tools and techniques to enhance the in-store experience without breaking the bank on costs.