The retail industry is overdue for an examination of the role of the employee that goes beyond the store, to all aspects of customer engagement. And so
RSR conducted this, our inaugural study on building a better workforce. In the study, we learned that retailers
recognize that while it may appear that consumers want more self service, what they really want is better service —
and in-person service in an in-person context is the best way to deliver that. However, when it comes to how to enable employees to deliver
superior customer service, retailers struggle.

Download the new report for a candid deep dive into the topic.

The 2017-18 Workforce Benchmark contains:

• 23 data charts
• 25 pages of analysis
• Perspectives on retailers’ top customer engagement workforce challenges
• Retailers’ reported priorities for their customer facing workforce to support their business objectives
• Perspectives on the organizational inhibitors getting in retailers’ way
• An overview of the technology investments retailers plan to make to enable their customer-facing workforce — short term, and long term

Stay on top of retailers’ challenges and where they are looking for help to overcome those challenges. Download the report today!

Our companion eBook, Four Steps To A 21^st Century Workforce is an easy to read guide for the business user in RSR’s typical no-nonsense style. It’s a must read for all executives.

The report is part of RSR Research’s ongoing efforts to provide market intelligence on retail technology trends, is sponsored by Reflexis.