Retailers are driven to grow. This is a long-standing truth. Yet it would seem certain markets are saturated, while others are emerging, and ripe for retailer
expansion.

So, when we embarked on this commissioned study, we were fairly certain that we’d find retailers looking those emerging markets for growth. It turns out
this was not the case. For the most part, retailers still seem eager to grow in existing markets — whether by adding stores or by increasing
their digital presence. These same retailers report adding brands and new partnerships are key growth initiatives.

That doesn’t mean they’re dismissing new markets out of hand, though.

In this report, you’ll learn:

• Business Challenges retailers face in their growth strategies
• The geographies and selling channels retailers most favor for expansion
• Operational issues, which are generally pragmatic and tactical, rather strategic and long-term
• Technologies that are most useful for retailers as they move into new geographies