In this year’s IT study (the 3^rd in a series), RSR set out to uncover retailers’ attitudes about how new consumer-facing technologies such as “smart” mobile phones, social media and the web channel are affecting application portfolio and IT infrastructural decisions. We have found in the past that the “change cycle” in business is faster than the change cycle in most IT organizations, and this is a primary reason for the problems many companies have in aligning IT capabilities to business strategy. Our goal this year was to discover if retail IT organizations are rising to the new pressure to increase the speed of IT value delivery that the rapid adoption of “smart” technologies creates.