RSR Research’s latest report, “Optimizing Price in a Transparent World: Benchmark 2011,” RSR’s fourth annual benchmark on the topic, finds today’s retailer
challenged by a sophisticated, price-sensitive consumer. As consumers research online for the best deals before leaving home or use their smart phones
to find the lowest prices in stores, they are not only forcing more competitive behavior between retailers, they are exposing different prices by geography
and channel within a retailer’s chain. Retailers’ principle response to consumer price transparency has been to invest in more targeted promotions.



This report contains analysis of the business drivers, opportunities, and organizational constraints surrounding pricing initiatives, as well as recommendations
for creating successful pricing capabilities.