In his presentation at the Revionics Insight conference, held in Austin TX in October 2016, entitled Managing the Unmanageable to Drive Margins and Profits, Brian
Kilcourse overviewed the state of Retail today and how changing consumers’ digitally enabled paths-to-purchase challenge how retailers define and deliver
relevant value. Brian discussed how ‘price’ is positioned as a component of ‘value’, shared findings from RSR’s 2016 Pricing Benchmark, and if/how
‘dynamic’ and ‘personalized’ pricing strategies will work in an omn-channel selling environment.