Retailers need customer data to respond more quickly to changes in demand patterns, to reduce out-of-stocks, to match product offerings with customers who want to buy them, and to improve their customer service. Customers are demanding a more responsive and relevant combination of products and services, tuned to their particular lifestyles. But while many retailers have focused on how to make their legacy systems compliant with narrowly defined payment standards so that they can successfully pass an audit, they often think of the effort involved as an IT project rather than as a strategic imperative.

How do Winning Retailers differ in their approach? Click “Download Now” to read as three cutting-edge retailers share their experiences.