Today’s retailer is faced with a conundrum. Shareholders expect better return on invested capital and more frequent merchandise turns, but customers have their own expectations. They expect to have the merchandise they want and see advertised actually in stock and available for sale when they are ready to buy. The solution seems obvious – to offer a localized assortment in every store or personalized views in other selling channels.

But on what basis are retailers creating these local assortments? And are local assortments truly “edited and unique,” or are they similar in breadth, but varying in depth? Further, what technologies are Winning Retailers using to get the right products – at the right price – in stores?

RSR conducted this study with 79 retail respondents.