The Internet of Things (IoT) in retail has had such a large amount of hype and an awful lot of buzz around it that many people
don’t even know what it really means. Many of the use-cases featured by vendors are interesting, but not necessarily valuable. But it raises
the question: what do retailers really think about IoT? Do they see opportunity? Will their infrastructure hold them back from making IoT investments?

In a survey of 138 retailers from around the world, we found some startling answers to those questions, and the result is this report.

The Internet of Things In Retail: Great Expectations contains analysis of the business drivers, opportunities, and organizational
constraints surrounding retailers’ IoT strategies. It also offers baseline recommendations for navigating the future of IoT, particularly as
retailers struggle to define their opportunities in this space. The report is part of RSR Research’s ongoing efforts to provide
market intelligence on retail technology trends, issponsored by AT&T and supported by Software AG.