Retailers know their stores are losing to online and big changes are needed, but they quickly get bogged down over where to start. To help them approach
their stores from a truly omnichannel perspective, and get to real, actionable recommendations, we developed an assessment tool, the Store START Survey.

This report is an overview of the aggregated responses. It provides a take on where retailers’ stores stand across multiple dimensions:

• Customer value proposition
  
• Core competencies of the brand and how those are brought into the store
  
• Store service model
  
• Tactics focused on content, community, and commerce
  
• Employees’ role in delivering on expectations in the store
  
• Places to look for funding / savings to pay for store change
  
• Alignment to technology investment plans